Founded by Zöe Sugg (Zoella) and sisters Elsie Larson + Emma Chapman (A Color Story, A Beautiful Mess), Filmm is a new effects and filter app, which allows users to add authentic film textures, light effects, and VHS distortions to any video clip—perfect for stories. The entrepreneurial women started the project in 2018, launched version 1.0 in 2019, and have big plans for the app's future. Press inquiries: hello AT acolorstory DOT com.